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Black Friday and Cyber Monday (BFCM) are the biggest eCommerce events of the year—and they move fast. In just a few days, brands can generate a month’s worth of sales. But without the right marketing automations, it’s easy to miss opportunities, lose carts, or waste ad spend.
Automation isn’t just a convenience during BFCM—it’s a competitive advantage. It keeps your campaigns running smoothly while you focus on fulfillment and customer experience. With Checkout Champ, you can automate everything from cart recovery to post-purchase upsells, ensuring no sale slips through the cracks.
Here’s how to use automation strategically this holiday season to maximize revenue, boost average order value (AOV), and keep customers coming back after the weekend ends.
Cart Abandonment Automations
Cart abandonment rates soar during BFCM—often exceeding 70%—as shoppers compare deals, switch tabs, and get distracted by competing offers. Automated recovery sequences are your safety net.
Key cart recovery automations:
- Email reminders: Send the first reminder within 30–60 minutes, followed by a second at the 6–8 hour mark, and a final message within 24 hours.
- SMS reminders: Texts have open rates over 90%. A simple, friendly message like “Still thinking about it? Your cart is waiting” can recapture high-intent buyers.
- Dynamic links: Send shoppers directly back to their pre-filled cart in Checkout Champ’s one-page checkout—no login required.
With Checkout Champ’s built-in cart recovery tools, you can trigger automated messages across email and SMS, personalize them with the customer’s name or product, and monitor recovery performance in real time.
Early Access and VIP Campaigns
Before the BFCM rush begins, you can use automation to build anticipation and reward your most loyal customers.
Essential early access workflows:
- VIP invite emails: Automatically segment repeat customers and send them early access to your biggest deals.
- Countdown reminders: Schedule automated “24 hours left” or “Early access ends tonight” messages.
- Lead nurture sequences: Convert early sign-ups into warm leads with teaser content and sneak peeks.
Checkout Champ’s CRM integration lets you segment by purchase history, total spend, or engagement level—so your best customers feel recognized before the sale even starts.
Flash Sale and Countdown Automations
During BFCM weekend, urgency drives conversions. Automating your limited-time offers ensures they start and end precisely when you intend—no manual toggling or late-night edits.
Ideas to automate:
- Timed price drops: Schedule discounts to activate at midnight and expire automatically.
- Countdown timers: Embed timers on your checkout pages and in emails that sync with real-time promotions.
- Inventory-based triggers: Automatically display “Low stock” messages when product quantities drop below a certain threshold.
Checkout Champ’s automation tools can manage these elements natively within your checkout flow, ensuring every shopper sees accurate pricing, timing, and availability.
Post-Purchase Follow-Up Automations
Your relationship with the customer doesn’t end after checkout—it’s just beginning. Post-purchase automations build loyalty, reduce refund rates, and increase repeat sales.
High-performing post-purchase sequences:
- Thank-you emails: Trigger immediately after checkout to confirm the order and express appreciation.
- Upsell and cross-sell automations: Suggest related products or add-ons in follow-up messages.
- Referral offers: Send “Share your deal” incentives to encourage word-of-mouth during the holiday buzz.
Checkout Champ enables automated post-purchase emails and SMS tied directly to the customer’s order data—making it easy to offer one-click upsells or special loyalty discounts.
Subscription and Reorder Automations
For brands with consumable or recurring products, BFCM is the perfect time to introduce subscription options. Automation ensures the process runs smoothly and continues to generate revenue long after the sale ends.
Automate these actions:
- Offer a “Subscribe & Save” option during checkout.
- Send a renewal reminder before the next billing date.
- Trigger a thank-you or loyalty bonus after a set number of renewals.
Checkout Champ’s subscription management system automates billing, renewals, and customer notifications—helping you turn one-time buyers into long-term subscribers effortlessly.
Review and Testimonial Requests
Social proof drives conversions—especially when shoppers are evaluating multiple brands. Automating your review requests ensures a consistent stream of authentic customer feedback.
Set up automation to:
- Send review request emails 7–10 days after product delivery.
- Include direct links for quick submissions.
- Offer small incentives (like a discount on their next order) for verified reviews.
Checkout Champ integrates with leading review platforms and allows you to trigger these follow-ups automatically through your CRM, keeping your brand reputation strong during peak shopping periods.
Retargeting and Win-Back Campaigns
Some customers will click but never buy. Others will purchase once and disappear. Automated retargeting and win-back workflows help bring these audiences back to your funnel.
Retargeting automations include:
- Pixel-based triggers: Automatically sync audiences between Checkout Champ and ad platforms like Meta or Google.
- Dynamic product ads: Show the exact items abandoned in their cart.
- Win-back sequences: Re-engage past BFCM buyers with new offers or loyalty perks after 30–60 days.
Checkout Champ’s real-time analytics make it easy to identify high-intent audiences and sync them to your ad platforms automatically—maximizing the return on your ad spend.
Loyalty and Reward Automations
Don’t let BFCM buyers stop at one purchase. Automated loyalty campaigns encourage repeat purchases and long-term engagement.
Ideas for automating loyalty flows:
- Points or rewards notifications: Alert customers when they’ve earned points.
- Birthday or anniversary emails: Add a personal touch with small gifts or discounts.
- Milestone recognition: Celebrate “6 months as a customer” with exclusive perks.
With Checkout Champ’s CRM and marketing automation tools, you can track customer milestones and trigger reward-based messages automatically, ensuring every customer feels valued.
Fulfillment and Status Updates
Fast, transparent communication after purchase builds trust—and reduces support tickets. Automate your shipping and fulfillment notifications so customers never wonder where their order is.
Key automations:
- Order confirmation emails and SMS
- Shipping updates with tracking links
- “Delivered” follow-ups asking for reviews or feedback
Checkout Champ connects your checkout system to your fulfillment provider, automatically sending real-time updates that enhance the customer experience while reducing manual workload.
Analytics and Performance Reporting
Finally, automation isn’t complete without data. Checkout Champ lets you automate reporting so you always know which campaigns, upsells, and offers are performing best.
Metrics to automate:
- Daily BFCM conversion and revenue reports
- Abandoned cart recovery stats
- Upsell acceptance rate
- AOV and LTV trends by campaign
You can schedule automated performance summaries to hit your inbox or dashboard every morning—so you’re always one step ahead, even during the busiest weekend of the year.
Final Thoughts
Marketing automation is the engine that powers successful BFCM campaigns. It keeps your funnel active 24/7, ensures no customer falls through the cracks, and allows your team to focus on strategy instead of manual tasks.
With Checkout Champ, you can automate every stage of your BFCM process—from early access and cart recovery to upsells, subscriptions, and loyalty campaigns—all inside one platform.
This holiday season, don’t just work harder—automate smarter, convert faster, and scale bigger with Checkout Champ.
