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Black Friday and Cyber Monday (BFCM) are all about short-term wins—but what if you could turn that once-a-year surge into recurring revenue all year long? The key is subscriptions.
Adding subscription options to your landing pages or checkout can transform a one-time BFCM sale into a long-term customer relationship. Subscriptions aren’t just for SaaS companies—they work for everything from coffee and skincare to supplements, pet products, and apparel. With Checkout Champ’s subscription management features, it’s easier than ever to build predictable revenue while giving your customers ongoing value.
Why Subscriptions Belong in Your BFCM Strategy
During BFCM, shoppers are motivated to buy—but they’re also overwhelmed by choice. Offering a subscription option helps simplify their decision while increasing your average order value (AOV).
Benefits for your business:
- Predictable revenue: Turn one-time buyers into subscribers who pay monthly or quarterly.
- Higher lifetime value (LTV): Subscription customers typically spend 3–5x more over time.
- Reduced acquisition costs: You spend less on repeat customers than on new ones.
- Year-round engagement: BFCM becomes the entry point for an ongoing customer relationship.
By including a subscription option at checkout, you turn your biggest seasonal sale into a launchpad for long-term growth.
How Subscriptions Create Year-Long Gift Value
For customers, subscriptions represent the gift that keeps giving—literally. Instead of buying a single product, they can gift or receive a product experience that lasts all year.
Examples of subscription gifting:
- Coffee roasters: “Give 3 months of fresh coffee delivered to their door.”
- Skincare brands: “Keep your glow all year long with monthly refills.”
- Pet brands: “A year of treats for your best friend.”
- Wellness and supplement companies: “Auto-refill your essentials—save 20% every month.”
Positioning subscriptions as gifts with built-in longevity helps customers see them as premium, thoughtful choices, not recurring obligations.
Place Subscription Options on Landing Pages and Checkout
The key to success is visibility. Shoppers won’t choose subscriptions if they don’t know the option exists.
Best placement strategies:
- On your BFCM sales pages: Add a toggle like “Subscribe & Save 15%” next to the one-time purchase button.
- Inside the checkout: Offer an easy-to-check box that says, “Make this a monthly subscription.”
- In post-purchase flows: Offer a discount for converting their one-time purchase into a subscription before the order ships.
Checkout Champ’s flexible checkout editor allows you to add these subscription options without custom code, ensuring they blend seamlessly into your BFCM funnel.
Use Discounts and Perks to Incentivize Subscriptions
Shoppers expect deep discounts during BFCM, so use that urgency to your advantage. A small incentive can nudge them toward the recurring option.
Effective offers include:
- “Subscribe & Save 20%” compared to one-time pricing.
- “Free shipping for subscribers.”
- “Free bonus item with your first subscription.”
- “Lock in today’s BFCM pricing for 12 months.”
With Checkout Champ, you can easily create tiered pricing models for subscription vs. one-time purchases, and display them dynamically at checkout. This not only increases conversions but also improves long-term retention.
Make It Frictionless to Manage or Cancel
A major reason customers hesitate to subscribe is fear of commitment. During BFCM, your checkout should clearly communicate flexibility.
Best practices:
- Highlight “Cancel anytime” or “Skip a shipment” in small text near the subscribe button.
- Send automated emails reminding customers of their next renewal date.
- Offer flexible renewal frequencies (monthly, quarterly, semiannual).
Checkout Champ’s self-service customer portal gives subscribers complete control over their accounts—reducing support requests and boosting trust.
Leverage Subscriptions for Post-BFCM Retention
Once BFCM ends, many businesses see sales drop sharply. Subscriptions keep revenue flowing well into the new year.
Retention tactics:
- Send “Thank you” emails highlighting the benefits of staying subscribed.
- Offer loyalty rewards or exclusive subscriber-only products.
- Use Checkout Champ’s CRM to segment subscribers for personalized upsells.
Your BFCM campaign doesn’t have to end when Cyber Monday does—it can become a steady stream of recurring income if you continue nurturing subscribers.
Combine Subscriptions With One-Click Upsells
Upsells and subscriptions work hand-in-hand. After a customer checks out, use one-click upsells to invite them to upgrade to a subscription without re-entering payment details.
For example:
- “Want to save 20% on future shipments? Turn this order into a subscription in one click.”
- “Love your purchase? Get refills delivered monthly.”
Checkout Champ’s one-click upsell engine allows you to configure these offers by product or campaign—perfect for capturing high-intent shoppers when they’re already in buying mode.
Personalize Subscription Offers Based on Purchase Behavior
Not every product in your catalog is suited for a subscription. Identify which items lend themselves to repeat use and target those customers accordingly.
Example segments:
- Customers who buy consumables or refills.
- High-frequency buyers (3+ orders in 6 months).
- Customers who purchased gift items during BFCM.
Checkout Champ’s CRM data and analytics make it simple to identify these groups and display tailored subscription prompts either on-site or via email and SMS campaigns.
Promote Subscriptions in Your Ad and Email Campaigns
Don’t wait until checkout to talk about your subscription option—feature it in your ads and emails leading up to BFCM.
Messaging examples:
- “Give a gift that lasts all year—subscribe and save this BFCM.”
- “Today only: lock in your price for 12 months.”
- “Turn your favorite product into a monthly surprise.”
By aligning your ad messaging with your subscription offer, you create a cohesive customer journey—from awareness to conversion—all powered by Checkout Champ’s unified platform.
Track Performance and Optimize
As with any BFCM strategy, data is your best guide. Track your subscription performance across channels to see what’s driving conversions and retention.
Key metrics to monitor include:
- Subscription opt-in rate at checkout
- Churn rate (cancellations) after the first cycle
- Average revenue per subscriber (ARPU)
- Lifetime value (LTV) of BFCM-acquired subscribers
Checkout Champ’s real-time analytics dashboard helps you monitor all of these metrics in one place. Use this data to refine future campaigns and build an even stronger subscription offering next season.
Offer Subscriptions on BFCM With Checkout Champ
Offering subscriptions during BFCM isn’t just a clever upsell—it’s a long-term growth strategy. You’ll convert more first-time buyers, increase retention, and build predictable monthly revenue that lasts well beyond the holiday rush.
With Checkout Champ, you can seamlessly integrate subscriptions into your landing pages, checkout flows, and post-purchase upsells, creating a customer experience that’s both frictionless and future-focused.
This BFCM, don’t settle for one-time sales—turn holiday buyers into year-round subscribers.
