How to Double Your Conversion Rate

What does ‘conversion rate’ mean anyway?

Conversion rate is the percentage of website users who take a desired action on a funnel webpage (usually entering a field and clicking a button or link).

In other words, these refer to the people who complete what you asked them to do in your call to action button.

In e-commerce, the most important conversion is getting a person to buy your product.

But a conversion could also be:

  • Subscribing to your email list

  • Completing a account registration process on your website

  • Participating in a giveaway

Having a high conversion rate suggests that people want what you're offering and are willing to pay for it.

You can use Google Analytics or other tracking software like Hyros or Anytrack.

These tools can track many relevant data points and give insights on page views, bounce rate, and other custom goal completions.

Why does conversion rate matter?

It costs money and time to get traffic to your website via Ads, email, content marketing, and SEO – so conversion rate directly impacts your profit as well as revenue.

A high conversion rate indicates that many site visitors are buying from you, and conversion rates for on-page actions also provide valuable insights into your customers' experience on your site.

Conversion rate optimization will help your e-commerce store increase sales based on your gathered data.

You can identify areas where you may be losing prospective customers and take steps to improve them… Then figure out which marketing channels and tactics are most effective at driving sales, so you can allocate your resources effectively.

How To Improve Customer Conversion With Checkout Champ

Before you invest thousands of dollars on ad campaigns you're not sure will work, use Checkout Champ to improve the structure and performance of the funnel.

Here's how Checkout Champ supercharges sales and conversions:

Blazing Fast Load Time

This is the biggest needle mover!

Your customers won't wait forever to complete the buying process – Google statistics show that the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.

Checkout Champ creates a super fast checkout process with a load time of less than one second, up to 10x faster than other e-commerce platforms..

This increases the chances that customers will complete their transactions.

Custom Checkout and One-Click Upsells

Many online business owners are so preoccupied with bringing in new prospective customers that they fail to focus on revenue optimizers like their checkout page layouts and upsells.

This is a mistake. Even if potential customers fill their virtual carts to the brim, you won't make a sale if they bounce off the checkout page before paying.

With Checkout Champ, you can personalize your checkout pages with a ton of available templates and themes that match your e-commerce platform, brand, and customer preferences.

Checkout Champ's one-click targeted upsells can help you convince customers to add more related products to their basket.

You can include as many upsells as you want to increase your orders, and each additional product only requires one click to purchase.

Focused Landing Pages

With Checkout Champ, you can have as many landing pages as you want.

Create multiple landing pages for different customer segments, and rotate different versions of each throughout the year with seasonal messaging.

You can also add split testing options to your landing pages with just one click, so you can assess what’s working and change what's lacking on your page.

Multiple Payment Methods

When you have an online business, customers from all over the world can buy your products. But you need to realize that different countries have different payment preferences besides PayPal and Stripe.

If customers can't find a suitable payment method, they'll get frustrated and abandon their shopping carts.

In addition to express checkout services from Tier 1 payment gateways like PayPal, Google Pay, and Amazon Pay… Checkout Champ supports over 180 payment processors and over 100 currencies with no extra fees.

Your target customer base will have plenty of payment options, which means more conversions for you.

Subscription Billing

Subscriptions are growing in popularity for consumer goods in every market, so if you're not using them in your store, you're losing money and ignoring a key growth driver.

Checkout Champ can integrate a subscription model into your store with just one click, and you can manage everything from a single, reliable CRM platform.

Subscriptions help you improve revenue and sales by adding personalized subscription sections and pop-ups throughout the checkout process. It can also gather information on your target audience's purchasing patterns.

Rock solid reliability

Checkout Champ has a 99.99% average uptime even on mobile devices, so you can rest easy knowing it won't go down.

How To Benchmark And Track Your Conversion Rate

According to BigCommerce, the average conversion rate across the e-commerce industry is 2.5 -3%.

But we don’t want to be average, we want to outperform – so 3% should be thebaselinegoal for your ecommerce shop.

Checkout Champ has a comprehensive reporting and analysis suite that can help you track key metrics including:

  • Traffic sources

  • New visitor conversion rate

  • New visitor conversion rate

  • Interactions per visit

  • Value per visit

  • Cost per conversion

  • Bounce rate

  • Exit pages

It takes time, but committing to an ongoing weekly schedule of split testing and conversion rate optimization will boost sales, increase your revenue and help you predict customer behavior.

Checkout Champ Can Skyrocket Your Conversions

Checkout Champ can increase your conversion rate by as much as 50% in a matter of days, without having to spend more money on marketing or advertising – just by making it easier for your customers to give you more money.

And that’s just the beginning.

Checkout Champ is designed to enhance your existing store, NOT replace it. So you can stay on Shopify, WooCommerce, BigCommerce, or Magento, and simply ‘bolt-on’ the features you want from Checkout Champ:

  • Manage the entire customer buying journey using Checkout Champ’s powerful built-in CRM platform, that helps you maximize sales.

  • Eliminate the cost and performance penalty of 3rd party apps:Checkout Champ has everything already built-in from payments to customization to marketing funnels)

  • Easy and pain-free migration processmost of our users are up and running after a couple of calls and within a few days they’re seeing conversions go up too.

  • Guaranteed 99.9% uptime:No matterhow complex your stores are, you’ll never have to worry about Checkout Champ going down.

And we've made sure the setup process for Checkout Champ is as easy and pain-free as possible.

Every new user is assigned a personal Client Success Representative who is your single point of contact for all your questions and will do everything it takes to get you up and running fast.

To get Checkout Champ free for 30 days and take your ecomm store to the next level – book a demo call today.

Get More Results, Work Less