If you’re a business owner looking to take your sales online, you’ve probably come across BigCommerce. It’s a popular eCommerce platform, and there’s a lot of talk about BigCommerce ease of use. But is it really as user-friendly as people say? The answer isn’t so simple. BigCommerce offers a wide range of features and capabilities. However, some users find it less intuitive than other platforms. This is especially true for beginners or those without much technical knowledge. It’s true, some aspects of BigCommerce might leave you wondering how to make that header bigger or why your checkout page looks like something out of 1999.

BigCommerce Ease of Use: A Closer Look

One of the biggest areas where people seem to struggle with BigCommerce is customization. Yes, there are 247 themes, including 12 free options. But once you get past those, things get a little tricky. Unlike platforms with a true drag-and-drop editor, BigCommerce has pre-set sections in their page builder. This setup is similar to Shopify, where their 13 free and 182 paid themes limit you to editing preset elements. If you need to move something a few pixels or change the font size on a button, you might find yourself needing to use code.

Customization and Checkout Challenges

This is where coding knowledge becomes a potential pain point for BigCommerce users. Many advanced features require coding or CSS knowledge. This can feel pretty intimidating for those of us who don’t code regularly. The lack of a true drag-and-drop editor makes small adjustments more challenging than some of its competitors.

The app ecosystem is another area where BigCommerce falls short. Shopify’s app store boasts over 8,000 options. Meanwhile, BigCommerce offers roughly 1,188 integrations. Though BigCommerce prides itself on having built-in features, many functionalities require relying on third-party apps. This can create added complexity and costs.

However, one thing that really stands out is BigCommerce’s checkout limitations. It’s 2024 – shouldn’t you have the freedom to personalize the checkout experience? It feels outdated to be restricted in customizing a page that can significantly impact conversion rates. While BigCommerce’s standard checkout has a respectable 2.33% conversion rate, studies show Shopify’s checkout process outpaces the competition by 36%. Shopify has an average conversion rate that’s 15% higher, which could make a massive difference in revenue for large stores. But even Shopify still has a moderately slow checkout. Checkout Champ is the fastest ecommerce checkout on the market. Customers can have their page load in under a second.

Building Pages for Sales Funnels

You spend time and money getting people to your website. But BigCommerce makes it hard to get people to the checkout. This is a big problem if you’re a larger store doing over $50k per month. Why? Because BigCommerce is not very customizable.

Think about your sales funnel for a second. You want to control what your customer sees, right? You need landing pages, product pages, and a checkout experience that works. This is where a checkout solution like Checkout Champ can help.  Checkout Champ can create a truly seamless sales funnel for your customers.

Does BigCommerce Have Checkout Customization Features?

Alright, so you’re killing it with over $50k a month on your Shopify, Magento, WooCommerce, or even BigCommerce store. You’re thinking about switching to BigCommerce but have heard that it’s not easy to use. You’ve heard people say that BigCommerce has limited checkout customization features and a small app ecosystem.

Although BigCommerce does offer some basic checkout settings, like adding your logo or changing colors, you might bump into some walls when you really want to customize your checkout. This is where things can get a little frustrating because a super customized checkout is often what you need to create a seamless brand experience for your customers and boost those conversions.

Checkout Champ Does What You Want

BigCommerce is a popular eCommerce platform. But it’s not always easy to use. You might even get frustrated. It’s not really that customizable. And there are a lot of checkout customization restrictions. This is a big deal because you want to make sure your checkout process is simple. This keeps customers happy and coming back.

If your store makes over $50k per month, you already know how important this is. Maybe you’ve even used platforms like Shopify, Magento, or WooCommerce. BigCommerce might have some limitations you don’t like. For example, its app ecosystem is small. This makes it hard to find the apps you need to grow your business.

So what’s the solution? You could consider Checkout Champ. It gives you more control over your checkout process.

Consider Using Checkout Champ

BigCommerce’s ease of use is subjective. For large stores dealing with high volumes, BigCommerce may leave you wanting more. Especially if checkout customization is important to you. The restricted checkout personalization could limit your ability to maximize those crucial conversion rates.

For businesses with more advanced coding skills, or those happy to work with a developer, it could offer a good balance of robust features and control. This is especially true with their strong commitment to platform security. This could be a good choice for businesses that also need B2B capabilities and B2B eCommerce solutions. While navigating some of BigCommerce’s complexities requires more technical skill, it offers extensive built-in capabilities. When properly managed, BigCommerce can be a powerful platform for growing businesses.