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When it comes to understanding the current BigCommerce market share, it’s important to note that approximately 31,000 BigCommerce stores exist in the United States, as reported by BuiltWith.com. However, since around 2022, BigCommerce has experienced a decline in popularity. Simply put, there are better options out there.
Big Commerce Has a Small App Ecosystem
Platforms with comprehensive app ecosystems have gained an edge. BigCommerce, despite its strong foundation, falls short in this aspect. This disparity in app ecosystems has influenced the BigCommerce market share, leading some business owners to explore platforms that promise a more dynamic and customizable experience. With better app ecosystems, these competing platforms enable seamless integration of essential tools such as advanced marketing automation, customer relationship management (CRM) systems, and inventory management solutions. This ease of integration empowers store owners to build a more cohesive and efficient operational structure.
Difficult Theme Customization Without Professional Help
While BigCommerce provides a range of themes, the real hurdle lies in their customization. Store owners often encounter significant difficulties when trying to tailor these themes to match their brand’s specific aesthetic or functional requirements. This process usually demands a good deal of coding knowledge, which many business owners do not possess. Consequently, they find themselves needing to hire professional developers to achieve their desired look and functionality. This necessity for professional help not only raises operational costs but also prolongs the time it takes to launch or update a store.
Other eCommerce platforms, on the other hand, tend to offer more user-friendly design tools that enable easier customization without requiring extensive technical skills. These platforms often include drag-and-drop builders and more intuitive interfaces, making it simpler for store owners to create unique and appealing online shops. As a result, the additional time and expense associated with customizing BigCommerce themes can be a significant deterrent for businesses, driving them to seek out alternatives that offer more straightforward and cost-effective customization options. This challenge has been a notable factor in influencing the BigCommerce market share, as merchants look for platforms that provide greater flexibility and ease of use in design.
Limited Checkout Customization Options
One significant drawback of BigCommerce is its limited flexibility when it comes to customizing the checkout process. Merchants often find it challenging to implement essential features such as order bumps, upsells, or cross-sells at the point of purchase. These tools are critical for increasing average order value and optimizing the sales funnel. Unfortunately, the default BigCommerce checkout setup restricts store owners from easily adding these lucrative options.
The lack of customization options at checkout can hinder a business’s ability to create a personalized and seamless purchasing experience for customers. This limitation often results in missed revenue opportunities and a less engaging shopping experience, potentially driving customers away. While some workarounds exist, they typically require complex coding or expensive third-party apps, adding to the operational burden and costs for store owners.
In contrast, other eCommerce platforms offer more adaptable checkout solutions, enabling businesses to easily incorporate various sales techniques directly into the checkout flow. These platforms provide more flexible and user-friendly tools that allow for a more tailored customer experience without the need for extensive technical expertise. As a result, BigCommerce’s restricted checkout customization has been a notable pain point, influencing many merchants to consider switching to platforms that offer more comprehensive and easily adjustable checkout functionalities.
Ongoing Struggles with Speed
BigCommerce has faced persistent issues related to website speed, which directly impacts customer satisfaction and search engine rankings. Slow loading times can result in higher bounce rates and lost sales, as today’s online shoppers have little patience for delays. These speed challenges can be particularly detrimental during peak shopping periods, such as holidays or major sales events when the volume of traffic spikes. Despite efforts to improve performance, many store owners find themselves grappling with sluggish site speeds that undermine their ability to provide a smooth, efficient shopping experience. This has prompted some eCommerce businesses to consider alternative platforms that offer better performance metrics. By addressing these speed concerns, businesses can ensure a more seamless user experience, thereby reducing bounce rates and improving overall customer retention.
Introducing Checkout Champ as an Alternative
Checkout Champ emerges as a standout alternative for eCommerce businesses that are dissatisfied with BigCommerce’s limitations. The platform offers a suite of tools designed to enhance both the shopping and administrative experience. One of its key features is a customizable checkout extension that allows businesses to seamlessly integrate advanced sales strategies such as order bumps, upsells, and cross-sells, directly at the point of purchase. This capability can significantly increase the average order value and optimize the overall sales funnel.
Beyond checkout enhancements, Checkout Champ provides a robust sales funnel and landing page builder. These tools enable store owners to design engaging, high-converting pages without requiring extensive technical skills. The intuitive interface and drag-and-drop functionality simplify the process, allowing for rapid deployment and adjustments. This feature is especially beneficial for businesses looking to quickly adapt to market trends or run targeted promotional campaigns.
Additionally, Checkout Champ offers a straightforward migration process for those looking to transition away from BigCommerce. This ensures that businesses can switch platforms with minimal disruption, maintaining operational continuity and customer satisfaction. The platform’s comprehensive suite of features and user-friendly design make it a compelling choice for businesses aiming to upgrade their eCommerce capabilities.
By opting for Checkout Champ, businesses can leverage a powerful set of tools that not only enhance the checkout experience but also provide greater flexibility in customization and performance. This makes it easier to create a seamless, efficient, and engaging shopping experience, ultimately driving higher conversion rates and customer retention.
