Strategies To Increase Sales Post Checkout

You’ve worked hard to drive traffic to your online store and get shoppers interested in what you’re selling. But what happens after checkout? The journey isn’t over – in fact, you have an amazing opportunity to increase your average order value with smart post checkout sales tactics. This isn’t about being pushy, it’s about offering products that add value and turning a good customer experience into a great one.

Understanding The Power of Post Checkout Sales

Picture this: a customer just bought a pair of awesome running shoes from your store. They’re clearly excited about fitness, so why not offer them matching socks or a running belt at a discount? This, in a nutshell, is the power of post checkout sales.

Let’s be honest, winning a new customer is awesome. But, sometimes we forget how valuable existing customers truly are. Selling to a loyal customer is 60 – 70% easier than convincing someone completely new. Think about it – they already trust you enough to make a purchase.

Don’t believe me? Just ask 310 Nutrition. They started using post-purchase offers and saw a 30% jump in customers adding more items to their orders. Those are some impressive numbers. That’s because a successful initial purchase means the customer is already in a buying mood. A well-timed, relevant offer could be all it takes to make them happy to spend a little bit more.

More Than Just Extra Revenue

While more revenue is fantastic (who doesn’t love that?), post purchase sales actually offer benefits beyond just boosting your bottom line:

• Stronger customer relationships: Imagine getting a personalized recommendation based on what you just bought. Makes you feel valued, right? Post checkout offers let you tailor recommendations to each customer. Research from a new Harris Poll  showed that “relevant deals” were a major factor for customer satisfaction. Make it personal, and your customers feel like you actually “get” them.
• Reduce those pesky abandoned carts: Ever added something to your cart only to close the tab before checking out? You’re not alone. Barilliance.com found a big culprit is comparison shopping. A post-purchase upsell could be that little nudge someone who was on the fence needed to complete their purchase. This is your chance to remind customers of the value you’re offering. A well-placed discount or free shipping can turn a hesitant buyer into a happy customer.

Picking The Perfect Offers: Finding What Works After Checkout

You can’t just slap any additional offer on your order confirmation page and expect amazing results.

Offer Types That Convert:

Think of it like this: post checkout is a prime time to showcase what makes your store great. Here are a few popular post checkout offers to try:

Offer Type	Description	Example
Product Bundles	Offer a package deal of products related to what the customer already bought, often at a slightly discounted price to make it tempting.	Someone buying a new laptop? Offer a bundle that includes a laptop sleeve, wireless mouse, and cleaning kit.
Free Gift with Purchase	Everyone loves a bonus. Surprise customers with a small gift that complements their main purchase.	Add in a free phone grip or screen protector to a phone case order.
Discounted Upsells	Encourage customers to upgrade their order or snag related items with an exclusive post checkout discount code.	“Hey. Thanks for buying those jeans. Want to complete the look with this shirt at 15% off? This week only.”

Creating an Effective Post Checkout Sales Funnel

Don’t worry – creating a sales funnel that really works isn’t rocket science. It does, however, need careful planning and A/B testing to get right. Think about what will truly appeal to YOUR ideal customer.

Keep it Clean and Easy:

You know that feeling when a website is clunky and hard to navigate? That’s exactly what you want to avoid during the checkout process. After all, a Baymard Institute study showed a shocking 22% of customers abandon carts due to complicated checkout experiences. Keep it simple with these tips:

• One-click upsells are a lifesaver. Your customers are excited; they just made a purchase. Let them easily add your tempting offer to their order in one click, without having to re-enter all their payment details. The easier you make it, the more likely they’ll say “Heck yes, why not.” With 37% of folks already using this regularly, a streamlined experience just makes sense.

Show Some Personality, Build Trust:

Think of the post checkout page as more than just a “thank you for shopping” screen – It’s an extension of your brand. If they’re this far down the funnel, it’s time to really solidify a positive brand experience. Here are some ideas:

• Visuals matter: Just because they’ve hit “purchase” doesn’t mean you stop with the awesome pictures. If you’re offering a discount on a specific item, include an attractive image to entice those last-minute clicks. This isn’t about being “salesy.” We live in a mobile world, where a well-placed image can grab someone’s attention and make all the difference.
• Use the right words: Think excitement and enthusiasm, not forceful pressure. Phrases like “Complete your order” or “Wait, there’s more.” create a sense of anticipation while fitting with a casual online buying experience. Remember, customers are checking their phones an average of 96 times a day, so let’s grab that attention.

And let’s not forget – if your brand is built around social good, post checkout is a subtle but powerful time to reinforce those values. Research from YouGov shows 45% of shoppers are more drawn to brands giving back. Offering to donate a portion of the sale proceeds or spotlighting your brand’s commitment to sustainable practices reinforces why a customer chose to shop with you. This isn’t about guilt-tripping anyone, it’s simply resonating with what your customers find important.

Smart online businesses know that the order fulfillment process offers a golden opportunity to not only deliver goods but also increase sales. By strategically presenting additional offers during the post-purchase phase, you can tap into a customer’s existing purchase intent. Capitalize on this opportunity by providing complementary products that enhance their purchase experience.

The beauty of post-purchase offers is that they don’t require customers to re-enter their payment information. This seamless approach can significantly impact conversion rates and improve customer satisfaction. By offering exclusive discounts and personalized recommendations, you can encourage additional purchases and maximize revenue.

Don’t underestimate the power of a well-crafted post-purchase offer. By understanding your customer base, leveraging customer data, and continuously testing different offers, you can unlock the full potential of post checkout sales and drive significant growth for your online business.

The Final Word

At its core, a post checkout sales strategy is really about understanding the “why” behind each purchase. Think beyond the cart and into the shoes of your customers. What problem are they really looking to solve?

With careful planning and A/B testing (that’s crucial – what works for one brand might not work for another), a strong post checkout strategy becomes a win-win, boosting your store’s average order value and delighting customers in the process. That, in the often-crowded online marketplace, is priceless. And that’s how you turn a one-time shopper into a loyal fan.

Use Checkout Champ To Increase Post Sales

This isn’t just about increasing total sales. It’s about taking that extra step to truly wow your customers – even after they think their shopping experience is over. By understanding the why of purchases and applying thoughtful post checkout sales strategies that add value at every interaction, you can turn shoppers into raving fans while maximizing your online revenue.

Checkout Champ doesn’t require you to purchase an expensive suite of apps or plugins to increase post-purchase checkout sales. You can do it super easy with our upsell and cross sell builder. And you can do it on your customizable checkout that is designed to load quickly. Book a demo with our team today to see how you can start increasing your AOV now.